The Snow digital fashion show was presented at New York & London Fashion Weeks 2024. Digital fashion days run as satellites to the main weeks, featuring virtual and phygital shows in reality and the metaverse, alongside talks from fashion house representatives and discussions on fashion virtualization.

Mayam.space develops 3D fashion collections for real or virtual brands, crafting avatars of top models who walk the virtual runways of New York, London, Paris, Los Angeles, and Monaco fashion weeks, showcasing collections of the future. These digital doubles open new horizons for the fashion industry, enabling breathtaking virtual fashion shows accessible to global audiences.

In the 21st century, humanity crossed into an era of great refusal, where clothing and style simplified further, no longer reflecting status but serving as utilitarian items for comfort and warmth. Meanwhile, virtual reality and digital technologies unlocked boundless opportunities for creativity and self-expression.