TJ COLLECTION is an international brand of footwear, clothing, and accessories, founded in 1993. The company employs over 2,000 people. Today, the brand is represented in more than 200 stores across Europe and on major European marketplaces. Its offices are located in London, Florence, Barcelona, and Hong Kong. In the Russian market, the company operates under three brands: TJ COLLECTION, Carnaby, and Chester.

Creating a virtual museum is always an exploration of scale and form. Expansive spaces allow for presenting objects, textures, and minute details in grand proportions, offering a fresh perspective on the items and their history.

The museum is a vast space designed in the style of the Louvre Abu Dhabi by architect Jean Nouvel. Across three halls, the exhibition offers a look into the past, present, and future, while a fourth hall serves as a spacious lecture theater.